L'Est Republicain : Kelton x Ines de la Fressange

After gracing millions of wrists in the 60s and 70s, Kelton, a legendary French watch brand, is making a remarkable comeback.

A fascinating article published by L'Est Républicain traces the renaissance of a once-popular label, which is now enjoying a second lease of life by teaming up with the elegant house of Ines de La Fressange Paris.

This bold, subtle collaboration has resulted in a capsule collection that combines Parisian elegance with Kelton's accessible, pop DNA. With its clean lines, bold colours, interchangeable bracelets and eco-responsible materials, the range appeals to both nostalgic and modern design fans. All the models are designed and assembled in France, something the brand is proud of.

"Kelton is a piece of our collective memory. With this collaboration, we wanted to combine this heritage with a contemporary vision of style and responsible elegance", explains Édith Chapelle Petit, Kelton's brand director.

The flagship models include the Grande Colorama, the Colorama Sport in iconic shades, and the Solaire Field, fitted with a solar movement and straps made from recycled materials. All presented in an original case: a reusable lunchbox, a nod to the creativity and practicality of the two brands.

For Fabrice Boé, CEO of Ines de La Fressange Paris, "this collection perfectly reflects our values: taste, meaning, made in France, and a touch of elegant fantasy. It's for people who want style without ostentation, with a conscience

More than just a commercial partnership, this capsule marks the start of a new chapter for Kelton. As the article points out, the brand is repositioning itself in a singular segment: creative, accessible and committed French watchmaking, the opposite of ostentatious luxury.

👉 For a behind-the-scenes look at this collaboration, full testimonials from the directors, and the ambitions behind this renaissance, read the full article on L'Est Républicain: https: //www.estrepublicain.fr/economie/2025/06/15/montres-kelton-le-retour-en-grace-d-une-icone-pop-de-l-horlogerie-francaise