The Sailor Look Trend – Cruise

A timeless trend reborn with freshness

Graphic stripes, navy blue and bright white palette, golden buttons, tailored collars, wide pleated trousers: the pieces highlighted by the brand draw from the DNA of maritime wardrobe, while fitting into modernity and femininity. Far from merely revisiting the classics, Ines de la Fressange Paris, as usual, twists the codes of a wardrobe originally utilitarian and masculine, with subtlety and femininity: widened cuts, natural materials like linen or organic cotton, and details designed for an active, urban, and free woman.

The stripe, a historic and contemporary star

A symbol of French elegance, the stripe is the centerpiece of this style. Already adopted in the 1950s by Pablo Picasso, then by Audrey Hepburn and Jean Seberg, it has become over time an essential element of the women's wardrobe. Today, it can be found on striped polo dresses, long shirt dresses, or graphic t-shirts with contrasting sleeves, all designed with a cruise spirit: comfortable, flowing, and stylish.

From past icons to today's influencers

The sailor style has always attracted fashion icons: Brigitte Bardot, who wore light striped dresses in Saint-Tropez in the 60s. Jane Birkin, in oversized sailor tops and flare jeans in the 70s. Grace Kelly, chic and structured aboard Riviera yachts. Alexa Chung, Taylor Swift, Camille Rowe, or Ines herself today, adopt stripes and navy pieces with contemporary accessories: oversized glasses, tied scarves, mini wicker bags, or ballet flats. On social media, the phenomenon is growing. The hashtag #SailorStyle sits alongside trends like #FrenchGirlLook, #CoastalGrandmother, or #RivieraChic. Content creators like Leia Sfez, Pernille Teisbaek, or Nina Sandbech boldly reinterpret this sailor style by pairing stripes with streetwear pieces or couture details.

   
From left to right: Brigitte Bardot, Jane Birkin, and Grace Kelly.

From navy to cruise, a trend nourished by history and travel

At sea, there are sailors... and cruisers. The “cruise” style has its roots in the haute couture of the 1920s, when Jean Patou and then Gabrielle Chanel created light outfits for a privileged clientele spending their winters on the French Riviera or in Biarritz. The word “cruise” became synonymous with freedom, summer elegance, and effortless sophistication. At Ines de la Fressange Paris, this inspiration becomes a capsule of essential looks: outfits to wear both in the city and by the sea, easy to mix and match, designed to last, and always tinged with natural charm. Here, no excess. Just the right amount of attitude and ease.


Jean Patou and Chanel looks Sportswears1920s

How to adopt the “cruise” look today?

Here are some look ideas inspired by this trend:

Conclusion: the return of a radiant and confident elegance

The Sailor Spirit – Cruise returns to the forefront, and Inès de la Fressange Paris offers an interpretation true to its values: reimagined wardrobe, natural elegance, timeless femininity, and a relaxed allure. Drawing on a rich cultural and stylistic heritage, this trend allows every woman to create looks that are both easy and inspiring, reaffirming that fashion, like the sea, is a story of movement, freedom, and confident style!