Ines de la Fressange Paris has inaugurated its first boutique in the Persian Gulf and its very first Parisian Café in the Al Hazm mall in Doha, Qatar.
The Mall is literally sumptuous, a feat that emerged from the desert after more than 10 years of construction, the brainchild of Mohamed Al Emadi, a brilliant Qatari entrepreneur, real estate expert and lover of European aesthetics and know-how. Craftsmen from Italy and around the world worked with the finest materials, particularly the richest marble, to recreate a world of luxury and refinement, inspired in particular by the achievements of the Italian Baroque. For example, there's a long covered (and air-conditioned) passageway worthy of Milan's Galleria Victor-Emmanuel.
The Ines de la Fressange boutique is located at one of the liveliest ends of the Mall, close to the restaurants where the local clientele likes to congregate after the hottest hours of the day.
Here, you can refresh yourself, dine with friends and shop in a soft, peaceful atmosphere.
Behind its magnificent marble façade, the boutique has been designed in the same way as the brand's flagship store on rue de Grenelle in Paris: the same play of colors, black and powder pink, elaborate shelving, display tables, copper racks and so on.
The product range includes international bestsellers, ready-to-wear, leather goods and accessories, with a selection adapted to the tastes of local customers and the climate.
What's new: the architects have created a slightly elevated terrace in front of the store, a Café that looks like it belongs in Paris: patterned tiled floors, tables and chairs derived from the most typical Parisian bistro furniture, an olive tree at the center of the space and larger-than-life Parisian waiters offering hot and cold drinks and pastries that we'd like to see more of in Paris...
The art of relaxing and rejuvenating between two shopping sessions, in an ultra-luxurious and delicate environment, on the doorstep of the sublime Ines de la Fressange Paris boutique in Doha.
