Launch of Kelton collaboration on rue de Grenelle

French chic concludes a ten-year journey Since its launch ten years ago in 2014, the Uniqlo x Ines de la Fressange Paris collection has explored the timeless nature of French chic. The ten years of this collaboration with Ines de la Fressange combine to form a single melody, a concerto that makes LifeWear shine. Finally, the great LAST COLLECTION will be available this Friday, April 5 in France and April 11 in the United States.  

From the quays of the Seine to the fine sands of Saint-Tropez Dedicated to the pleasures of sun and beach, the Vilebrequin and Ines de la Fressange Paris capsule collection reinvents the elegance of a French vacation, whether in town or by the sea. Taking up the colors of our national flag and playing with stripes, the collection sails between blue, white and red, spreading the symbols and emblems of the capital all the way to the Côte d'Azur. The modernity shared by the two Houses transcends generations and keeps alive the heritage of a chic and playful art de vivre, in a style that is as accessible and joyful as it is refined and luxurious. Composed of...

 To mark the opening of our new boutique in Doha, we've put together a program for you to discover this city: In the morning: Immerse yourself in a cultural adventure in the village of Katara, a living tableau of Qatar's wealth. Next, embark on a shopping escapade at Mall Al Hazm, where you'll discover the Ines de la Fressange Paris boutique-café, offering a selection imbued with Parisian chic, and end this shopping session with a gourmet break in our café that will remind you of the authentic Parisian ambience. Afternoon: Explore the Doha Art Museum, nestled in a fire station...

March 14, 2024 Lunch in the heart of the Marais in Paris to celebrate the union of the fine sands of Saint Tropez and the quays of the Seine! Ines de la Fressange humorously recounted her encounter with Vilebrequin and its CEO Roland Herlory. And the freedom with which the two Houses created a chic, playful and practical seaside capsule collection. A nod to the Balinese pants, striped fabrics and terry cloth found on many of the pieces. A luncheon featuring Burgundy snails to celebrate vacation elegance in good spirits...