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After a very successful opening on AiShopping, the brand has already seduced many Chinese consumers and influencers.
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From November 18, 2020, Ines de la Fressange Paris has chosen to meet Chinese consumers on Tmall Global.
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The simplest and most powerful way to be in direct contact with as many Chinese women as possible at home.
Through the cross-border system, Chinese consumers can be sure that their orders will arrive directly from the brand, i.e. from Paris.
Even in Covid's time, access to the "Effortless Chic" style, of which Ines is the worldwide icon, is thus guaranteed.
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Ines de la Fressange Paris has selected the heart of the brand's offer, primarily its "hero" products, to bring Chinese women, often in love with Paris, a unique blend of relaxation and sophistication.
A perfect offer for active Chinese women, who need to look elegant in all circumstances but refuse to look dressed up or spend too much money.
For all Chinese women, who work but have a life beyond the office.
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Pieces designed in the heart of Paris, deliciously "Chic", easy to wear and to mix with each other or with accessories.
High quality, parts built to last and a refined yet simple style at a price that remains affordable.
The site starts with the Tote Bag "Ines Paris" made of natural linen and made in France, which some present as the future "It-Bag" for young Chinese girls...
Even elegant coats, dresses and blazers, not forgetting the "perfect" white shirt that Ines recommends in any wardrobe.
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Check out our store on Tmall Global and see how Ines de la Fressange Paris is written in Chinese, read for yourself...
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