ORIGINS:
INES DE LA FRESSANGE
Model and muse of Karl Lagerfeld, ambassador of the House of Chanel, she was in 1983 the first model to sign a global contract with a luxury brand.
Now a French icon, Vogue magazine has called Ines "the ideal Frenchwoman ", everywhere, Ines de la Fressange is recognized among fashion and media circles for her unique, recognizable style and her Parisian touch. In the U.S., she is referred to as "France's icon of chic" or "La plus Parisienne des Parisiennes.
The history of the brand began in 1991 when Ines and the Vuitton family decided to create the Ines de la Fressange Paris brand... It all started with a vision: Parisian Chic as a global model, as a universal symbol of taste and elegance for women around the world.
Ines de la Fressange embodies French elegance to perfection, she brings Parisian style to life, she IS the Parisian.
The brand has set itself a mission: to offer women all over the world the possibility to access this style, by offering them the quintessence of the Parisian lifestyle with a wide range of products from ready-to-wear to home decoration.
Ines relies above all on her own taste and style, she imagines and reinvents her ideal wardrobe season after season: a wardrobe created for Parisian women by a Parisian woman.
In 2015, a flagship boutique nestled on the Left Bank, between the very chic 6th and 7th arrondissements of Paris, in a very old bronze foundry, which takes on the appearance of an old-fashioned workshop and where a spirit both poetic and from immemorial times floats.
Once through the door, we are transported to the cheerful, hardware store-like bazaar of Ines herself, who infuses her taste and freedom into an assortment that brings together the House's collections, from ready-to-wear to leather goods, shoes, accessories and lifestyle items, as well as unexpected, entertaining and accessible objects.
The prototypes are assembled by hand, in a workshop located in the heart of the boutique on rue de Grenelle, and each customer of the boutique can watch the work through glass windows that hide nothing.
Since 2016, the brand has begun a new deployment, in France and around the world. Starting from the vibrant heart of the brand and of Ines: Paris!
The brand is now beautifully represented in Paris: the flagship store on rue de Grenelle, a space at Galeries Lafayette Haussmann and at Bon Marché Rive Gauche. Ines de la Fressange Paris is also present in beautiful mono-brand boutiques, entirely dedicated to the brand in Annecy in France and in Sao Paulo in Brazil.
Thanks to its success, the company has also signed agreements with various agents and distributors around the world: first in Italy, then in Spain/Portugal, the USA, Canada and China.
The brand also lives through collaborations with other brands for co-signed collections, the most famous being for almost 10 years with Uniqlo, the Japanese giant.
During her career as a supermodel she collaborated with most of the great Parisian fashion designers, such as Yves Saint Laurent, Jean-Paul Gaultier, Christian Dior, etc. She quickly became Karl Lagerfeld's muse and was for a long time the ambassador of the House of Chanel.
It is impossible to ignore one of the most brilliant aspects of Ines: her talent for talking to women and the immense pleasure she feels in transmitting to others, sharing her experiences and communicating.
She co-wrote the cult book "La Parisienne", a bestseller that has sold over 1 million copies worldwide in 17 different languages. Many other books followed, all successful.
Today Ines publishes a weekly newsletter and several times a year a magazine "Le journal d'Ines" in which she shares with her readers her discoveries, her favorites and all the subjects she likes to share, as if each one became her friend and confidant.
Ines de la Fressange embodies a remarkable sense of simplicity and elegance, she has built a famous style that has become a true Brand Signature.
Guided by a constant concern for elegance and pleasure, it is with a relaxed and joyful approach to life and fashion that she conveys the values of the brand.
Without compromising on requirements and quality, this approach is open, welcoming and smiling. It reinvents timeless, modernized and personalized pieces, and above all plays with them by bringing them together, juxtaposing them with an innate sense of Mix&match.
Play and pleasure are combined with another priority: accessibility. Quality requirements are indeed combined with prices that remain affordable, as Ines requested: all the Lines are exclusively designed in Paris, by the Ines de la Fressange Paris Studio under the supervision of Ines herself. The Ready-to-Wear pieces are created and assembled in Ines de la Fressange's in-house workshop in Paris. The materials (fabrics, leathers, etc.) are carefully selected by the specialists of Ines de la Fressange Paris. Finally, all the products are made by expert workshops, in limited quantities, most of which are produced in France and in Europe.
